Enrollment success is not just the responsibility of administrators—it is influenced by every interaction families have within a school or childcare program. Teachers and staff members play a vital role in shaping the experiences families have with a program, and those experiences can greatly impact a family’s decision to enroll, remain enrolled, or recommend the school to others.

This course explores the important role educators and staff play in supporting enrollment and retention. Participants will learn how everyday interactions with children and families contribute to building trust, strengthening relationships, and creating a positive reputation for the program.

Throughout the course, participants will examine how communication, professionalism, and customer service influence a family’s perception of the school. Staff will learn strategies for creating welcoming environments, maintaining positive communication with families, and demonstrating the values and quality of the program through their daily interactions.

The course will also highlight how strong relationships with families encourage retention and referrals. When families feel respected, supported, and confident in their child’s care, they are more likely to remain enrolled and share positive experiences with others in the community.

Participants will also learn practical ways to support the enrollment process, including welcoming prospective families, sharing information about the program, and representing the school in a way that reflects its mission and culture.

By the end of this course, participants will understand how their role contributes to building strong relationships with families, supporting enrollment growth, and creating a positive and welcoming school community.